How do you know when an idea is innovative?
When it scares the hell out of everyone.
Â The initial reaction when viewing our 360-degree service:
- OMG, itâ€™s so cool!
- Câ€™est sharp! On voit tous les dÃ©tails!
Instantly that glimmer goes dim with concern. How does this work? Can I implement it to my website? Do we talk to the web guys? Do we ask our marketing team? Who? Why? How? … You know what, let me think about it.
The problem here is keeping up with the consumer need to be stimulated. The static image isnâ€™t enough to impress buyers in your product.
Retailers are working hard to create consumer-friendly websites but few are putting the best visual forward when it comes to product.
360-degree product spin photography to really give your product a chance to stand out.
Any product can spin. In this video, we simulate a KitchenAid mixer with minor animation of the bowl lifting. Some items may require more movement to showcase how it works.
Here is a link to extreme animations added to simple spins.
Shoes are a hard item to buy online. Not all shoes are true to fit. While 360Â° photography canâ€™t let you try them on, they can show you detail of craftsmanship and quality.
On the augmented reality segment, the 360Â° spinsets are effective in keeping your audience engaged much longer with your brand because you give them a chance to understand the benefits of your product or the attention you put into it to better your customers needs.
Why 360 spin photography in Ecommerce?:
Most people believe â€œWhat you see is what you getâ€
The goal is to educate and answer the clientâ€™s questions, while encouraging them towards a more confident purchase. With this technique you are giving your shopper a virtual view with full control to spin the item as they wish: see a back view on amplifier for the right connection, read ingredients on a cereal box, etc.
â€œ 76% who shop online more than ONCE a MONTH say advanced product viewing features are EXTREMELY or VERY important in their decision to stay and purchase from a site and return to purchase AGAIN.â€
– Source: Limelight Networks
The known benefits are:
- Conversion Rates go UP **
- Brand Awareness goes UP
- Customer Inquiries go DOWN
- Product Returns do DOWN
** 360Â° spin have higher conversation rates than products displayed using video, alternative views, or additional product copy. This must have a huge effect on the ROI.
The greatest features of 360Â° product photography;
One spin gives you an archive of static images that can be used in different platforms without having to reshoot the product. Marketing, Catalog, E-commerce site and all your social medias can interchange photos to keep the product and promotions fresh within a season.
Donâ€™t be afraid to be the first.
We offer a FREE DEMO SPIN so YOU â€œsee what you getâ€ with no obligations to use our services.
We shoot – Get the file ready – Upload it to our server – Send you a link.
You can then test it as you wishâ€¦
Trust us, your competitors will love what weâ€™ve done with your product.