Flat, Folded and Styled

This type of product photography is important if you are selling online and a fun way to advertise clothes. There are three ways to photograph apparel: flat, folded and styled. It is also important that the clothes are ironed and stay wrinkle-free to ensure the best quality image.

Flat-lay photography for clothes will be laid out ‘flat’ and ‘straight’ so that the full design can be seen. The option of a looser look can be added to the garment by allowing movement to the main seams.

Folded photography won’t allow viewers to see all details but careful folding and placing can offer a dynamic image versus ‘flat’.

Styled flat or folded photography brings your garment to life. Undeniably cool and creative this technique is great for merchandising and styling pieces together.

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