360-degree product spin photography to really give your product a chance to stand out.
Any product can spin. In this video, we simulate a KitchenAid mixer with minor animation of the bowl lifting. Some items may require more movement to showcase how it works.
Here is a link to extreme animations added to simple spins.
Shoes are a hard item to buy online. Not all shoes are true to fit. While 360° photography can’t let you try them on, they can show you detail of craftsmanship and quality.
On the augmented reality segment, the 360° spinsets are effective in keeping your audience engaged much longer with your brand because you give them a chance to understand the benefits of your product or the attention you put into it to better your customers needs.
Why 360 spin photography in Ecommerce?:
Most people believe “What you see is what you get”
The goal is to educate and answer the client’s questions, while encouraging them towards a more confident purchase. With this technique you are giving your shopper a virtual view with full control to spin the item as they wish: see a back view on amplifier for the right connection, read ingredients on a cereal box, etc.
“ 76% who shop online more than ONCE a MONTH say advanced product viewing features are EXTREMELY or VERY important in their decision to stay and purchase from a site and return to purchase AGAIN.”
– Source: Limelight Networks
The known benefits are:
- Conversion Rates go UP **
- Brand Awareness goes UP
- Customer Inquiries go DOWN
- Product Returns do DOWN
** 360° spin have higher conversation rates than products displayed using video, alternative views, or additional product copy. This must have a huge effect on the ROI.
The greatest features of 360° product photography;
One spin gives you an archive of static images that can be used in different platforms without having to reshoot the product. Marketing, Catalog, E-commerce site and all your social medias can interchange photos to keep the product and promotions fresh within a season.