The internet is the world’s biggest market and website visitors are beginning to expect this type of activity from their online shopping. 360 degrees allows for true interactivity, although virtual, is closest to the actual in-store experience …
360 product photography implemented in eCommerce sites has proven to increase conversions and sales over time.
Shoppers research product online before stepping foot in a store. First, it’s interactive. It offers a compelling consumer engagement, converting a visitor to a purchase. Second, it’s mobile friendly. Browsing on the go is possible on smartphones and tablets and 360 rotation makes it’s easier, more convenient but most importantly, faster to “feel” your product at their fingertips.
More time on your site
360 product rotation adds 1 minute or more to page visit duration. Users don’t want to wait more than a few seconds for an image to load, so time is of essence to turn your customer on and stay on. 360 spins are light, easy to integrate to any web platform and upload fast! Companies, large and small, are becoming more pervasive with 360 by stimulating the in-store experience – keeping consumers on their site, in tune with their product and, ultimately, more confident in the purchase.
Sell more product.
The bottom line: it’s all about the shopping cart.
By providing visitors with 360 animations and rich interactive media, you improve the perception of your brand. You boost sales with better visuals that increase buyer confidence and you reduce online product returns as customers have an understanding of what they will be receiving. While you deliver a better shopping experience for your visitors you are also ensuring customer satisfaction and repeat purchases.
Get people talking.
Brand differentiation among online competitors is taking a new turn.
360 and interactive media is solidifying brand position and is proving to be a key purchasing factor for online shoppers. This encourages visitors to spend more time on your site, playing around with your products, learning more about your brand leaving them wanting more. Also, with the benefits of social sharing, customers who are satisfied are more likely to influence new potential customers towards your brand.